Now that L is reading independently, we're making a point to sign him up for all the summer reading programs offered by local bookstores and the library. We want to really encourage him to read, read, read this summer.
We decided he might need a little extra motivation, though, so we've come up with our own "Summer Reading Program."
I printed a reading log from Book It to track how many minutes he reads every day. We've set a fairly ambitious goal, (for a newish reader, anyway,) but at the end of the summer, if he meets it, he'll get to pick out a Wii or DS game of his choice. (L eats, sleeps, and breathes video games right now. For your kiddo, it might be new Polly Pockets or Lego.)
If you're not opposed to um, external motivation, (some would say bribery,) I think this is a fine way to get a new or reluctant reader excited about reading. My hope, (and expectation,) is that by the end of the summer, he'll realize that reading is not really work, but fun.